LUJA is an experimental platform for the creative expression, development and distribution of objects made in collaboration with indigenous creative communities. LUJA began and continues as a design collective of highly skilled indigenous artisans based around the village of Lovozero, in North Western Russia, who design and produce items made from reindeer. The aim of the project is to develop a platform for local and global dialogue on a small scale and maintain the parameters of intimacy in the production and distribution of indigenous design. An important aspect in the work is to contextualize and document the issues involved in such a project that eventually would become a viable business owned by a cooperative of local artisans.  The work is rooted in raising questions about ‘inspiration’, collective inheritance, indigenous rights and copyright.